Client: TH Food Chain Joint Stock Company

Brand: TH True Milk

Introduction

Established in 2010, TH True Milk has become a clean milk and UHT milk supplier in Vietnam. At the same time, they are developing chain convenience stores to provide clean fresh produce from Farm TH, safe and high-end products for consumers.

Context

However, while food contamination is becoming a big concern, other milk brands also start talking about clean and fresh milk in their advertising campaigns. What does TH True Milk have to do to maintain and assert their position as the top supplier for this product line?

Objective

Continue to affirm brand position, widen media coverage and create a bond with more domestic consumers.

Screen Plus's proposal

Creating a strategic media plan including prime-time advertising with reasonable on-air schedule, in order to convey brand message and brand identity to target audience.

Client: Calofic

Brand: Neptune - Cai Lan - Simply - Kiddy - Meizan

Introduction

Cai Lan Oils and Fats Industries Company (CALOFIC) is a joint venture between Vietnam Vegetable Oils Industry Corporation (Vocarimex - under Ministry of Industry and Trade) and Wilmar Group, Singapore.

Context

The development of a blue-chip client like CALOFIC through each year is also a big challenge for Screen Plus. We have to find out efficient plans for their new requirements as well as bringing the brand closer to consumers.

Objective

Each product and each campaign from CALOFIC sets different goals for Screen Plus. But the common theme is always getting wider media coverage for the brand, defining target audience correctly and precisely as well as convey the true messages to them.

Screen Plus's proposal

Designing, planning and executing communication plans on television networks.

Client: Vietnamobile

Introduction

Vietnamobile is a fast growing mobile communications service operator in Vietnam launched in 2009. In 2016, Vietnamobile was converted to Vietnamobile Telecommunications Joint Stock Company under two major shareholders, Hanoi Telecom JSC and Hutchison Asia Telecom.

Context

By the end of 2016, Vietnamobile became the first operator to launch an economical telecommunication package called Super Talk which offered consumers the comfort of calling overseas at rate same as local call package, increasing its competitiveness with other highly reputable business rivals in the industry. Taking the opportunity, Vietnamobile continued to implement another special promotion named "Use Vietnamobile - Win 22 trips to South Korea", aiming to collect more millennial consumers.

Objective

Widen media coverage and create a bond with nationwide consumers, especially those aged 18 and older who have global acumen focusing on new trends of culture, entertainment and consumption.

Increasing sales and profits.

Screen Plus's proposal

Developing and implementing a communication plan on digital platform (Facebook ads, Google Adwords, GDN, Banner Ads).

Produce a TVC with fresh style, utilizing the spill-over effects of television brand advertising.